By The Way Eid Collection

Another emerging brand of Pakistan in apparel industry named BTW By The Way have launched their Eid Collection. As like all other brands are launching festive collection or Eid Collection in the holy month of Ramazan. I have introduced this brand comprehensively in my previous blog.

Whats new in their Eid Collection?

First of all, they have run the campaign by the title “Your Life Your Choice”. Because it’s a brand for the youth segment of Pakistan and the basic reason to give this title to the campaign is to break the stereotypes regarding your ready to wear. Its your life you should come out of your comfort zone and try something different that you never tried before. The message which is delivering through this campaign to girls that “Break all the barriers that are keeping them from Nurturing into Powerful”.

In Western wear collection of “By The Way BTW” they have used some skinny fit jeans in white, blue, black and peach colors, while having some unique prints in black color on white jeans rest of them are in simple basic colors with beautiful fittings. They have introduced a different casual long pant which is fitted on above the normal waist having big knot on waist and then towards bottom it seems loose. Colors I have observed in this pant are grey, white and black, for this specific category of bottoms they have used a little bid tight shirt in basic colors. Price ranges are once again quite reasonable. While with other skinny jeans they have used loose tops in beautiful appealing colors and designs. That really gives you a different attractive look of western culture.

Coming towards the Eastern wear collection of “By The Way” they have used beautiful color combinations in different prints while some semi formals and formal dresses also gives you a unique look. One good thing I have observed that they have increased the length of tops and loose fitting gives you a comfort being a religious person. They have not used animals or birds on tops that even if you buy in Ramazan for normal usage you can easily pray. Price range I have compared with Limelight, Ethnic, Ego, Rang ja, Jeem and Beech Tree they are quite reasonable.

Another important thing I want to mention here that their bags are so good in designs, colors and quality. You can buy easily in affordable ranges. They have also introduced some funky mobile covers for girls in their accessories section. Well if you are looking for quality stuff, different color combinations and affordable ranges just visit By The Way BTW outlet and grab best for yourself on this Eid.