Another emerging brand of Pakistan in
apparel industry named BTW By The Way
have launched their Eid Collection. As
like all other brands are launching festive
collection or Eid Collection in the holy month of Ramazan. I have introduced this brand comprehensively in my
previous blog.
Whats new in their Eid Collection?
First of all, they have run the
campaign by the title “Your Life Your Choice”. Because it’s
a brand for the youth segment of Pakistan and the basic reason to give this
title to the campaign is to break the stereotypes regarding your ready to wear. Its your life you should
come out of your comfort zone and try something different that you never tried
before. The message which is delivering through this campaign to girls that “Break
all the barriers that are keeping them from Nurturing into Powerful”.
In Western wear collection of “By The Way BTW” they have used some skinny fit jeans in white, blue, black and
peach colors, while having some unique prints in black color on white jeans
rest of them are in simple basic colors with beautiful fittings. They have introduced
a different casual long pant which is
fitted on above the normal waist having big knot on waist and then towards bottom
it seems loose. Colors I have observed in this pant are grey, white and black,
for this specific category of bottoms they have used a little bid tight shirt
in basic colors. Price ranges are
once again quite reasonable. While with
other skinny jeans they have used loose tops in beautiful appealing colors and
designs. That really gives you a different attractive look of western culture.
Coming towards the Eastern wear collection of “By The Way”
they have used beautiful color combinations in different prints while some semi
formals and formal dresses also gives you a unique look. One good thing I have
observed that they have increased the
length of tops and loose fitting
gives you a comfort being a religious
person. They have not used animals or birds on tops that even if you buy in
Ramazan for normal usage you can easily pray. Price range I have compared with Limelight, Ethnic, Ego, Rang ja, Jeem and Beech
Tree they are quite reasonable.
Another
important thing I want to mention here that their bags are so good in designs,
colors and quality. You can buy easily in affordable ranges. They have also
introduced some funky mobile covers
for girls in their accessories section.
Well if you are looking for quality stuff, different color combinations and
affordable ranges just visit By The Way BTW outlet and grab best for yourself
on this Eid.
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