Zippy A Kids Brand Changing the Lifestyle in Pakistan.

Zippy is a Portuguese brand launched back in 2004 which is providing a complete range of children world for the age group 0-14 years old. Internationally Zippy have outlets in more than 40 countries and having a headquarter in Portugal. Some of the top listed countries are Qatar, Spain, Turkey, UAE, Philippines, Saudi Arabia, Angola, Cyprus, Tunisia, Azerbaijan and Indonesia. Mr. Usman ishaq the former IT Infrastructure Head of Dubai Islamic Bank after spending 12 years in banking launched Zippy in Pakistan on 7th July 2018. He is a master franchiser of Zippy in Pakistan.

Zippy’s products include footwear, apparels, accessories, toys, nursery items, car seats and push chairs. In an emerging country like Pakistan a lot of other local and international brands for kids are competing like Mothercare, Carter, Next, Hopscotch, Outfitters and Breakout etc. But still there is a huge gap for kids brands to get a good market share.

Why people prefer zippy now?

Like all other famous brands, Zippy also have different designs and quality stuff for each season. But some of the exceptional features that Zippy has introduced is their child care products, which no other brand has even thought about. For the very first time in Pakistan, Zippy has introduced Anti mosquito and UV protected apparels for infant babies and kids. They are medically approved. They R&D team of zippy considered the sensitivity of kid’s skin and their hygiene. Because, in Pakistan and other third world countries a lot of kids lost their lives due to malaria.

Zippy also introduced the concept of “Big Me” in Pakistan. The purpose of this concept is to give autonomy to your kids. In apparels if we consider a shirt so, one button and his botton whole have a different thread from rest of the buttons. So, when a kid aligns this button rest of them can be easily aligned. For bottoms as its difficult to open jeans button Zippy is using “Snap Button” so they can easily open and close instead of bothering mothers to open. In shoes, as we all know it’s very difficult for kids to identify which one is right shoe, and which one is left. So, they have different images inside both shoes for kids. When you put them in front of kids they can easily differentiate between left and right. Because half image is in one shoe and half in other one like an image to complete a star so half star in one and half in other one. Same goes with toys, they have different creative and soft toys for different age groups which includes easy to grip, develop color identification and model completion. Zippy as a kid brand, showing commitment and continuous learning for children in every age group.