Zippy is a Portuguese brand launched back in 2004 which is providing a complete
range of children world for the age group 0-14 years old. Internationally Zippy
have outlets in more than 40 countries and having a headquarter in Portugal.
Some of the top listed countries are Qatar, Spain, Turkey, UAE, Philippines,
Saudi Arabia, Angola, Cyprus, Tunisia, Azerbaijan and Indonesia. Mr. Usman
ishaq the former IT Infrastructure Head of Dubai Islamic Bank after spending 12
years in banking launched Zippy in Pakistan on 7th July 2018. He is a master
franchiser of Zippy in Pakistan.
Zippy’s products
include footwear, apparels, accessories, toys, nursery items, car seats and
push chairs. In an emerging country like Pakistan a lot of other local and
international brands for kids are competing like Mothercare, Carter, Next,
Hopscotch, Outfitters and Breakout etc. But still there is a huge gap for kids
brands to get a good market share.
Why people prefer
zippy now?
Like all other famous
brands, Zippy also have different designs and quality stuff for each season.
But some of the exceptional features that Zippy has introduced is their child
care products, which no other brand has even thought about. For the very first
time in Pakistan, Zippy has introduced Anti mosquito and UV protected apparels for infant babies and kids. They are medically approved. They R&D team of zippy considered
the sensitivity of kid’s skin and their hygiene. Because, in Pakistan and other
third world countries a lot of kids lost their lives due to malaria.
Zippy
also introduced the concept of “Big Me” in Pakistan. The purpose of this
concept is to give autonomy to your kids. In apparels if we consider a shirt
so, one button and his botton whole have a different thread from rest of the
buttons. So, when a kid aligns this button rest of them can be easily aligned.
For bottoms as its difficult to open jeans button Zippy is using “Snap Button”
so they can easily open and close instead of bothering mothers to open. In
shoes, as we all know it’s very difficult for kids to identify which one is
right shoe, and which one is left. So, they have different images inside both
shoes for kids. When you put them in front of kids they can easily
differentiate between left and right. Because half image is in one shoe and half
in other one like an image to complete a star so half star in one and half in
other one. Same goes with toys, they have different creative and soft toys for
different age groups which includes easy to grip, develop color identification
and model completion. Zippy as a kid brand, showing commitment and continuous
learning for children in every age group.
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