Outfitters is Launching Another Brand for Men's Eastern Wear.

Started a journey by Mr. Kamran Khursheed in 1994 from mall road Murree with a small garment shop as an entrepreneur. Then, because of his commitment, hard work, passion and integrity he started Outfitters in 2001 with two shops in Islamabad and officially registered the brand in 2003. Initially it was only western apparel brand for men and women. Later, in 2008 they have introduced a new brand for kids by considering market demand and named “Outfitters Junior”. They got extra ordinary response from customers in these two brands.

But the sales of their women ready to wear western apparels were quite low. Because of some cultural issue’s women preferred something eastern at that time. So, in order to resolve this particular issue, they launched a separate Eastern apparel brand for women in 2013 named “Ethnic by Outfitters”. Again because of quality stuff, unique designs, trendy and affordable casual dresses they got good brand recognition and expand Ethnic rapidly.

Currently Outfitters have more than 140 outlets all over the Pakistan and internationally they have started operations in Dubai. Initially they had not their own production plant, so they were purchasing products like accessories, shoes, jackets, woven sweaters from china and apparels like tops and bottoms from some Pakistani apparels manufacturing companies. But now they have own production company in Lahore named “Loft Commercials” having production plant at 6.875 acre. That is why now they have own 80% production and rest of 20% they are getting from china which includes shoes and accessories.

As a leading and rapidly growing casual wear brand in Pakistan is now looking forward to launching another brand in Outfitters chain for men’s clothing. They got this idea few years ago and started with limited articles in Ethnic by outfitters with some ready to wear Shalwar Kameez, Kurta, Separate Shalwar etc. So, they have completed the experiment phase and as they got a good response from customers even customers are purchasing ladies unstitched plain black, blue and white color clothes for men’s suit now they are going to properly launch a brand for men’s eastern wear with proper seasonal articles like Ethnic.

The eastern men’s wear will have casual and semi-formal ready to wear Kurta, Shalwar, Trouser, Kameez Shalwar, waistcoat and Unstitched clothes as well like Gul Ahmed, J., Kapray, Khaadi etc.

If you are curious like me share your opinion below in comment section and suggestion what kind of variety, they must add in this brand?