Started a journey by Mr. Kamran
Khursheed in 1994 from mall road Murree with a small garment shop as an entrepreneur.
Then, because of his commitment, hard work, passion and integrity he started Outfitters
in 2001 with two shops in Islamabad and officially registered the brand in
2003. Initially it was only western apparel brand for men and women. Later, in
2008 they have introduced a new brand for kids by considering market demand and
named “Outfitters Junior”. They got extra ordinary response from customers in these
two brands.
But the sales of their women ready
to wear western apparels were quite low. Because of some cultural issue’s women
preferred something eastern at that time. So, in order to resolve this
particular issue, they launched a separate Eastern apparel brand for women in
2013 named “Ethnic by Outfitters”. Again because of quality stuff, unique
designs, trendy and affordable casual dresses they got good brand recognition
and expand Ethnic rapidly.
Currently Outfitters have more than
140 outlets all over the Pakistan and internationally they have started
operations in Dubai. Initially they had not their own production plant, so they
were purchasing products like accessories, shoes, jackets, woven sweaters from
china and apparels like tops and bottoms from some Pakistani apparels manufacturing
companies. But now they have own production company in Lahore named “Loft
Commercials” having production plant at 6.875 acre. That is why now they have
own 80% production and rest of 20% they are getting from china which includes
shoes and accessories.
As a leading and rapidly growing casual
wear brand in Pakistan is now looking forward to launching another brand in Outfitters
chain for men’s clothing. They got this idea few years ago and started with
limited articles in Ethnic by outfitters with some ready to wear Shalwar Kameez,
Kurta, Separate Shalwar etc. So, they have completed the experiment phase and
as they got a good response from customers even customers are purchasing ladies
unstitched plain black, blue and white color clothes for men’s suit now they
are going to properly launch a brand for men’s eastern wear with proper
seasonal articles like Ethnic.
The eastern men’s wear will have
casual and semi-formal ready to wear Kurta, Shalwar, Trouser, Kameez Shalwar,
waistcoat and Unstitched clothes as well like Gul Ahmed, J., Kapray, Khaadi
etc.
If you are curious like me share
your opinion below in comment section and suggestion what kind of variety, they
must add in this brand?
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