As the fashion brands are using different tactics to sell their products. Some
play with the color scheme, some follow the different printing patterns, some rely on heavy embroidery while few leading brands are mixing the things to
make a different look of the apparels inside the store for customer. So, one of
leading apparel brand in Pret or ready to wear and unstitched clothing Ethnic by outfitters have launched their Eid Collection 19.
As usual the theme name they have used
for this Eid Collection is “Elif”. Basics behind this theme is
that they have followed the Turkish Heritage.
You will observe old Mosque and different old architectural work in their
promotions or scenes behind their models. This idea is basically representing
few attributes like Honesty and Friendship.
In Turkish “Elif” means a girl who spread
light. The entire collection based on these attributes.
The designs of dresses are representing
Turkish heritage & Architecture, seems like a lot of traditional hand work
on dresses to make this Eid special,
emotional and memorable. In unstitched
category every suit has a unique name like NIGHTINGALE, ARABESQUE, CRÈME BRULEE,
SPRING PUFF, FOLIAGE PLANTS, DELICAATESSE, PARALLEL FLORAL, SARAH KREMER, SCALLOP
SHELL, GLINT GARDEN, ENCHANTING MOUSE, MAZARINE. All these mentioned names are 3-piece
suits and their price ranges are Rs. 5990
– 6990. Their color combinations are so good as usual. You will observe a proper
embroidery work on these dresses which is not heavy as the summer season
demands light dresses and that is
one of the reasons why ladies prefer ethnic
unstitched collection over Khaadi and
Sana Safinaz. Although, Prices are comparatively
equal to Sana Safinaz and Khaadi.
If we discuss about their ready to wear or pret so, once again
they are playing with different prints.
Another interesting thing I have observed that they have introduced long frocks as well which seems like Traditional
Turkey style or Arabian style. Their
price range in Rs. 5000. They have also introduced jump suits this summer with different color combinations and the
price of every jump suit is Rs. 4490.
They have also men’s eastern wears available in basic colors like Blue, Black and
white. Their stuff quality is very good. But one thing I have observed about
the men’s eastern wear is fitting issue.
I don’t know hoe they are considering small, medium and large sizes. Even though
prices are reasonable, stuff quality is good, but fitting seems like you have put
yourself in a big bag.
Well, I would recommend that go and
grab the latest collection before you got a response like that article is out of stock. If you are ethnic user
share your feedback below in comment section.
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