Focused on just two things what people are looking for and
how they are looking for the things they needed. I am talking about another
small cracker of Pakistan fashion
industry. Yes, none other than “BEECH
TREE”. It was launched back in March 2010. When a lot of other fashion brands stepped in the industry. The
idea was quite simple just try to understand what people are looking for and it
worked. They have started with apparels,
ready to wear and now dealing in unstitched
clothing, accessories, footwear
as well.
If you observe Beech Tree you will get something different in designs like unorthodox
items in apparels, accessories and shoes. I must say they are breaking some stereotypes.
I have also observed their prices as well. They don’t increase the prices
quickly, like khaadi, Sana Safinaz and Ethnic etc. That’s why their customer has
a different perceived value about
the brand and they spread a positive word of mouth even on social media as well.
A strong base is playing a key role in the success of beech
tree over the last 9 years. They invest more on machinery to make processes more efficient and effective. Analytical
skills and bundle of experience in knitwear more than 13 years in textile industry of Kehkashan Raza is the icon of Beech
Tree. She worked with Reebok and Nike. I just want to add another thing
if you don’t know about Beech Tree that PapperLand
is a brand of beech tree. As outfitters have outfitters juniors same Beech Tree
has Papperland for kids.
Moving towards their Eid
Collection 2019. I have visited their store yesterday at “Centaurus
Shopping Mall”. Their Eid Collection is really eye catching. I don’t think
so brands like khaadi and Sana Safinaz are providing that much reasonable ready to wear tops and bottoms as
Beech Tree is offering. Color combinations are so good exactly what customers
look for summer’s Eid. Price range that I have observed in different Unstitched and ready to wear tops and
bottoms are mentioned here.
In unstitched category 4-piece
embroidered suits are available in Rs.5850 while 3-piece suits have different designs and price ranges. In 3-piece
category heavy embroidered suits are
available in Rs. 5550 to 6250, semi
embroidered are available in Rs. 4850 to 5250, printed 3-piece suits are available in Rs. 3950 to 4250. On the
other hand, 2-piece suits which
includes shirt and dupatta are available in Rs. 2250. In ready to wear embroidered
suits are available in Rs.5890 to 6890. I am uploading some pictures here if
you like them then don’t wait for your turn just go and grab the best ones for
yourself and your loved ones.
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