In recent days if we talk about men’s western wear in Pakistan we
cannot ignore the brand named “ONE”.
Mostly people don’t know about this brand, but their user spread a positive word of mouth physically and on social media as well. Because the brand
lunched just 3 years ago in 2016, having a good committed team head by Shahkam and there is not any single
doubt after using their product that they got a vision to achieve.
Their top management have the same
idea regarding the brand that we are representing the people of Pakistan and we knew that who we are. We
want to target the tourists who visit
the Pakistan from all around the world and to provide them quality stuff with simple, decent and eye-catching designed products, to build a relationship with Pakistan.
Mostly the brand ONE has loyal customers
and frequent buyers that is why brand is still surviving in Pakistani market.
Personally, I have used their polo
shirts and casual shirts as well. Prices are little bid higher but stuff quality I would say far better than Breakout and outfitters. They have amazing basic colors jeans available every time in
store. I remember it was a wedding ceremony of my friend and I was looking for
black jeans. So, I visited Outfitters, Breakout, Cougar and Charcoal. But
the issue I had face at that time was in these brands that some cutting designs
on knees or zips and loose fittings. In the end I want to say that they were
not been able to wear in a wedding ceremony. So, I just see the shop and as I entered
in the store in front of me on table black color was available in simple design
with slim fit, skinny and regular fit. While checking the
quality on the spot I feel that it’s just awesome.
Yesterday I visited their store
again in Centaurus Mall Islamabad and one of their salesmen said that “Sir hamari Eid collection b I hy zara
dekh len boht achi cheezain hn” which means sir our Eid collection is
available you can just check it out. So, I start observing some formal and Casual shirts. But the problem I have observed over there was that
they have servicescape issue. It was
seeming like that they have tried to put everything in store, it was very congested. Lights were not properly
on or maybe they have that much light available in the store. Color they have
used in theme is black which is again gives you a depressed look. Another thing
I have observed that they have a lot of VM
issues. While asking the salesman that who said to you that put this shirt
on dummy with that bottom or jeans. He
said we personally selected this combination and that seems to me disgusting, which
means they don’t have a proper team for visual merchandising or anyone who can guide them which color
combination is right, and which one is wrong. Then shirts were not steamed properly and seems like
they have just got from a plastic bag and hanged them. While asking a question
about why it looks so bad you don’t press the shirts before display. He said
our steamer is not functioning properly.
All
these things give me a very bad impression
about their management. Even though their products like casual shirts, polo shirts, formal shirts and T-shirts are so good
but when you counter things like that you don’t want to buy. Because a
purchasing decision involves something more than a product. Even though they
are spending a lot on promotions as the brand represents the youth segment of Pakistan,
so they had hire Asim Azhar and Hania Amir in their recent marketing
campaign. If you are just looking for products means western wear shirts, jeans or shoes so you can visit their store. But
if you are looking for a good shopping experience I will not recommend the
brand “ONE”.
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