Leading apparel brand of Pakistani fashion industry is trying to
do something out of the box. Yes, we all know about the famous clothing brand
name khaadi because of its unique
designs, quality stuff, apparels fitting, fast colors and you can say quality
products.
Few years ago, we had listened
about khaadi khaas in which they had
introduced formal wear for any special occasion and specially for those ladies
who don’t have enough time to visit the tailor’s shop again and again to brief
him about the different designing or alterations of the suit.
After that we have observed about khaadi Kids in which we have seen a lot
of variety and beautiful designs for Kids casual wear. Because few brands were
dealing in Kids wear seriously like Oufitters,
Breakout, Baby Shop, Zippy and Hopscotch
etc. So, khaadi got success at that stage as well and get a good piece of cake.
Now they have started something completely new and named it Khaadi Kanteen. They have diversified their business into a completely new Industry. Yes, you can’t imagine that they have started dining services from their flagship store located at Clifton (Karachi). They have showed some pictures on Instagram as well in which they are offering a complete range of Desi Food.
So, that shows they are thinking
about starting a complete restaurant
services at khaadi stores to give their customers a complete shopping experience under one roof. Well
I think that’s not a good sign for brand’s
reputation. Because it is an unrelated
diversification which could be harmful for Khaadi’s reputation.
What do you think is it a good sign
or not as a khaadi customer?
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